Corona crisis has peaked in several countries including the financially leading ones making, every impacted country’s economy hit the low, and this has cost the brands too. Quarantines are keeping consumers distant from the stores and eventually from the high selling brands. This crisis has affected even all sorts of businesses regardless of the business size and the logistics of course. E-commerce sales are going low, many employees are losing their employment, and common people are ultimately struggling to take up their day.
Being nimble during such a crisis could be the only way for brands and companies to deal with the scenario. How about navigating a different social media marketing strategy to add more value along with some motivation into consumer’s lives.
Here we have detailed some concerns on of brands being impacted on social media engagement, take a snap:
Impact of COVID-19 and how to deal with it?
COVID-19 has spared no one, not even the big brands and their social media engagement, take a look at the effects of it and how should a brand deal with such a crisis?
- The brand prices and rates are again slashing down with social media engagement as the sales have decreased and engagement rates are hitting the low.
- Brands are still coming up with the situation and explaining themselves to adjust to this new situation and plan according to the crisis.
- Brands who are in alcohol, education, coaching, and essentials are making good engagements while non-essential brands are more likely to drown for some period of time until the crisis ends.
- E-commerce and logistics, nothing left to ask. These sectors are hitting the lowest but maybe if they deal with essential goods they might grow again.
Either way, if brands are coping to the new normal and posting on social media again, the consumers would probably won’t engage like they did before during this pandemic.
Deal with COVID-19 (Novel Corona virus)
No more new advice, just the same one to maintain the quality of posts on social media platforms. Your post should deliver both a motivating message and your product or service to the customers. Yes, this could be difficult, but not impossible, after all we are marketers. Don’t follow your competitors at this moment, just focus on your customers and try to give them the best like always. Your content must inspire, engage, tempt the sense of humor, or at least it should trigger the users or consumers, if it doesn’t do anything then there is no use of posting it.
Connect with Their Hearts:
Or can say inspire them to be a support during this crisis. Sympathy and empathy can melt most of the people and this can be a good way to get back your customers. Tailor some positive effects on people’s mind, for that, you obviously have to do some good. Of course, if your business is good or better at least, maybe you can be a support to the current pandemic by doing donations to the front-liners or the people in need, or along with your donation you can also give people an opportunity to engage in donations as you.
What? Yes, it’s the reverse psychology here. According to a survey, brands that posted less in March have gained a good popularity by May. Just decrease the frequency of the posts and see how each of them are performing! This might come as a shock to you, but that’s the truth. Why is that so? Because the social media algorithms display the equal set of ads and posts to the users as compared to brands that post quite often. For e.g. if you just post thrice a month, your posts will be marketed as equally as the fifteen posts of other brands, so won’t all your three posts reach the target and your sales increase? Try this strategy! Again, this will be cost-effective as well, and you as a brand doesn’t have to incur too much expenses on marketing during such a crisis.
So, hope you have got the entire point of dealing with such pandemics. Well, this crisis can soon be over with support and cooperation from all sectors and departments, and of course the common public too. Till then, stay safe and keep your loved ones safe too!